We Care
LOOK AT ME® Advertising Inc. is proud to support the highest social and environmental standards in the market. Only FSC-certified paper with fiber from well-managed and responsibly harvested forests that meet strict environmental and socioeconomic standards are used for the printing of LOOK & SAVE®.
Additionally, a revolutionary new UV ink process is used for the printing of the LOOK & SAVE® which releases no Volatile Organic Compounds into the environment. Responsible advertising choices do make a difference and LOOK AT ME® Advertising Inc. is proud to be an environmental leader in the co-op unaddressed ad mail business.
What Is FSC?
The Forest Stewardship Council is an independent, nonprofit organization that promotes the responsible management of the world's working forests through the development of forest management standards, a voluntary certification system, and trademarks that provide recognition and value to products bearing the FSC label in the marketplace. FSC standards have been applied on more than 170 million acres of actively managed forests in more than 60 countries as of Spring 2006, and growing steadily. Since its inception in 1993, the Forest Stewardship Council has emerged as a globally influential system for transforming forestry around the world by reaching areas where other conservation strategies or government policies have fallen short. The FSC promotes responsible forest management by evaluating and accrediting certifiers, by encouraging the development of national and regional forest management standards, and by providing public education and information about independent, third-party certification as a tool for ensuring that the world's forests are protected for future generations.
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"WWF believes that the Forest Stewardship Council (FSC) offers the best way forward with respect to forest certification and that the logo of the FSC currently is the only credible label for good forest management. Through its chain-of-custody monitoring, FSC tracks timber products from the forest floor to the retail shelf. Thus, the FSC provides credible independent verification of good forest management and is currently the only certification scheme that ensures environmentally responsible, socially beneficial, and economically viable management of forests. Customers purchasing products bearing the FSC logo know their purchase supports sound forestry." |